Art Basel 2024 - End of Year Recap

Dive deeper with NPC Labs as we merge the worlds of digital x physical.

Author

Bayo Okusanya
December 14, 2024

Thank you to everyone who made 2024 our biggest year yet! 🏆

One year ago, we accomplished our most significant event yet at Art Basel Miami 2023. We met Ye (formerly known as Kanye West) and gave him our first phygital product collaboration with Uniqly & our friend ARTZ (founder at Reject Dreams). We had brunch with Trinidad James and got the opportunity to showcase our new product demo at the time- which he loved! At the event we sponsored, Soul Verse Miami 2023, we delivered our panel on franchising your creativity into a global brand and presented our new products, which was featured in UPROXX (a major player in pop culture media).

This year, we outdid ourselves at Art Basel 2024. We tapped in with Nolcha Shows, Pudgy Penguins, Rug Radio, and more at the following events:

We were joined at BitBasel by friend of NPC Labs, TokenPanda, whose painting The Queen was showcased at the event and sold for a considerable amount. We were glad to contribute to his success and play a part in bringing him to Art Basel for the first time.

We also visited the legendary sneaker and luxury shop YankeeKicks in downtown Miami, which has hosted global superstars such as Jake Paul and Vinicius Jr. We’re glad to be the latest guests to receive a special invitation and take a tour of their exclusive vaults where the rarest items in streetwear culture, art, and fashion are held - including contributions by artists ranging from sculptor Ignacio Gana Duval to fashion legend Virgil Abloh, one of our heroes.

To cap off the week, we attended a private event at LIV Miami where we made contact with Lil Wayne, Jamie Foxx, and Busta Rhymes live. Fabolous and DJ Stevie J were also bringing the energy and good vibes that evening. [See below for the content recap]

2024 End of the Year Recap

Each December, we reflect on the progress we’ve made over the year. This time last year, NPC Labs had only shipped less than 100 units across our catalog. This year, we’ve moved over 12,500 units. See below for our highlights:

NPC LABS IN THE NEWS

Fueling the Passion Economy: How NPC Labs is Empowering Creators to Monetize Their Digital Assets

The world of digital content is proliferating so quickly, the lines between our digital lives and our tangible ones are

www.theamericanreporter.com/fueling-the-passion-economy-how-npc-labs-is-empowering-creators-to-monetize-their-digital-assets

About NPC Labs:

NPC Labs is the platform for bridging digital assets with real-world items. NPC Labs enables creators and businesses to transform their intellectual property into tangible products and manage global distribution. Founded by visionary Bayo Okusanya, NPC Labs offers a comprehensive suite of tools for creating, monetizing, and scaling tech-enabled goods merchandise based on digital assets. NPC Labs' mission is to empower IP owners and digital asset holders to unlock new revenue streams and expand their global reach. Through NPC Labs' platform, users can effortlessly design, produce, and distribute custom products merchandise, turning pixels into profits. Learn more at npclabs.xyz.  

Check out our X Spaces / Podcast appearances (250,000+ listeners in total):

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Please feel free to reach out to chat and catch up: [email protected] 

-- Bayo

CEO | NPC Labs